The Global Grooming Company Leverages its Combined Sports Marketing and Creative Expertise to Create a Laugh-Out-Loud Ad Starring UFC Icons Bruce Buffer and Max Holloway
SAN DIEGO, Calif.--(BUSINESS WIRE)--MANSCAPED™, the global leader in men’s grooming and multi-year marketing partner of UFC®, has debuted its latest star-studded commercial featuring the “Veteran Voice of the Octagon,” Bruce Buffer, and former featherweight champion, Max Holloway. Known for its renowned sports marketing initiatives, creative excellence and advertising chops, MANSCAPED brings all three together in this hilarious feel-good ad. The spot was elevated even further in partnership with world-class production company ArtClass and director Ryan Ebner.
“When considering who we’d love to work with and star in our newest UFC commercial, we couldn't think of a better duo than Max Holloway and Bruce Buffer,” said Joey Kovac, VP of Marketing at MANSCAPED. “Having teamed up with each of them in the past, we knew both were a great fit for the brand, that their sense of humor and banter would be complementary, and UFC fans around the world would be excited to see them together.”
Carter Baldwin, VP of Content at MANSCAPED, added, “Bruce and Max are as talented on camera as they are on stage, and they always bring their A game when we work together. We hope everyone has as much fun watching the spot as we had making it, both with these guys and the incredible team at ArtClass.”
The perfectly amusing ad opens with an ordinary man walking up to a MANSCAPED display in a retail store, much like you’d see at your nearby Target®. As he reaches for The Lawn Mower® 4.0 trimmer, the lights flicker, a bell dings, and he is transported into the body of Holloway. Buffer then comes into view, yelling out his signature catchphrase, and introduces the standout benefits of the brand’s best-selling tool, also known as the Official Electric Trimmer of UFC. As Holloway gets grooming, he’s transported back into the body of the man at the start of the commercial...who is now shirtless and grooming himself in the middle of a store. An unimpressed employee grabs the PA from Buffer’s hand and, rightly, calls security.
You can view “Fantasy, Aisle Four” here.
The commercial will air across major networks and during upcoming PPV and Fight Nights on ESPN+ ahead of Holloway’s much anticipated return to the Octagon on Saturday, Nov. 13 where he will face off with Yair Rodríguez in the main card event. The duo was previously set to fight at UFC Vegas 31 on July 17, but the event was postponed due to a training injury suffered by Holloway. Back in the cage and ready to bring his all, this fight is one not to miss.
This production came to life on behalf of Carter Baldwin (Creative Director), Nick Kamei (Art Director), Jessica Holmes (Producer) and Chris Gronau (Writer) of MANSCAPED, and Ryan Ebner (Director) of production company ArtClass.
Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED™ is the global men’s lifestyle consumer brand and male grooming category creator trusted by over four million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories that are intelligently designed to introduce and elevate a whole new self-care routine for men. MANSCAPED offers a one-stop-shop at manscaped.com and direct-to-consumer shipping in 38 countries, spanning the United States, Canada, Australia, New Zealand, the United Kingdom, the European Union, Norway, Switzerland, Singapore, South Africa, the United Arab Emirates, and the Kingdom of Saudi Arabia. Select products and unique bundles can also be found on Amazon with Prime and pickup options available. Retail placement includes Target, Best Buy, and Macy’s stores throughout the U.S. and Hairhouse locations in Australia. For more information, visit the website or follow on Facebook, Instagram, Twitter, TikTok, and YouTube.
Allison Frazier, Director of Communications - MANSCAPED™
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