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MANSCAPED™ Launches Newest Routine, The Platinum Package 4.0

Posted by Allison F.

06.01.22

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MANSCAPED™ Launches Newest Routine, The Platinum Package 4.0

Leading Men’s Grooming Company Introduces its Most Packed and Premium Bundle Yet, Complete with New UltraPremium Products

SAN DIEGO--()--Today, men’s lifestyle consumer brand and male grooming category creator, MANSCAPED™, announces the launch of The Platinum Package 4.0, available now in the United States and Canada. On the heels of the successful debut of its UltraPremium Collection, launched earlier this year, MANSCAPED’s latest kit features a variety of the brand’s expertly designed tools and formulations that together offer the very best grooming routine from head-to-toe.

“MANSCAPED began in the groin, but we have rapidly evolved into a lifestyle brand that encompasses men’s personal care,” said Paul Tran, Founder and CEO of MANSCAPED. “This launch combines all of our best-selling tools and formulations in one complete full-body grooming routine as part of our commitment to continuously innovate beyond-the-groin by offering premium products that support men’s self-care.”

The Platinum Package 4.0 thoughtfully combines MANSCAPED’s revolutionary grooming tools with a host of full body formulations for the ultimate grooming experience. The ten-piece luxury bundle includes:

  • The Lawn Mower® 4.0 Groin and Body Trimmer – Featuring SkinSafe™ technology to help reduce the risk of nicks and cuts, a 7,000 RPM motor, waterproof functionality, wireless charging, a 4,000K LED spotlight, and travel lock, this powerful trimmer provides an incredibly comfortable grooming experience.
  • Weed Whacker® Electric Nose and Ear Hair Trimmer – This revolutionary tool features SkinSafe technology and a 360° rotary dual-blade system to help reduce the risk of pulls and cuts as well as a 9,000 RPM motor, ergonomic design, and waterproof capabilities for a confident trim every time.
  • UltraPremium Body Wash – Experience a luxurious lather like no other with this efficacious body wash featuring aloe vera and sea salt to keep skin balanced and hydrated.
  • UltraPremium 2-in-1 Shampoo + Conditioner – Rich in antioxidants and infused with coconut water, green tea, aloe, turmeric, and sage, this one-step formulation is the perfect balance of cleansing and moisturizing.
  • UltraPremium Deodorant – Keep odors at bay with this aluminum-free and perfectly fragranced deodorant that dries quick and clear.
  • Crop Preserver® Ball Deodorant – A specially formulated anti-chafing lotion with soothing aloe vera to keep you feeling fresh and dry all day long.
  • Crop Reviver® Ball Toning Spray – Keep high-friction areas cool and protected with just a spritz of this calming spray.
  • The Shed Travel Bag – Travel in style with this premium leather storage bag.
  • MANSCAPED Boxers – Get comfy post-shave with these performance boxer briefs.
  • Magic Mat Disposable Shaving Mats – Make clean-up a breeze.

Dave Estrin, SVP of Global Marketing and Customer Experience, added, "Customer feedback on our new line of UltraPremium products has been exceptionally strong, and many Peak Hygiene Plan members are now regularly adding them to their replenishment boxes as part of their everyday grooming routine. By creating The Platinum Package 4.0, we are excited to accelerate awareness and trial of the UltraPremium lineup to consumers new to the MANSCAPED brand.”

The Platinum Package 4.0 is available for purchase now throughout North America with international rollout to follow. Customers can shop the bundle on manscaped.com for $154.99 USD and $209.99 CAD.

On November 23, 2021, MANSCAPED announced its entry into a definitive business combination agreement with Bright Lights Acquisition Corp. (Nasdaq: BLTS) (“Bright Lights”). Upon closing of the business combination, which is expected to close in the second quarter of 2022, the combined company will be named Manscaped Holdings, Inc. MANSCAPED intends to apply to list the common shares of the combined company on the Nasdaq under the new ticker symbol, “MANS.”

About MANSCAPED

Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED™ is the global men’s lifestyle consumer brand and male grooming category creator trusted by over five million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. MANSCAPED’s collection is available internationally in 38 countries via manscaped.com and on Amazon in more than 100 countries worldwide. Retail placement includes Target®, Best Buy, Macy’s, and Military Exchanges in the U.S. and Hairhouse locations in Australia. For more information, visit the website or follow on Facebook, Instagram, Twitter, TikTok, Tumblr and YouTube.

Additional Information and Where to Find It

This press release relates to a proposed transaction between Bright Lights and MANSCAPED. This press release does not constitute an offer to sell or exchange, or the solicitation of an offer to buy or exchange, any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, sale or exchange would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. In connection with the Transactions described herein, Bright Lights or Bright Lights Parent Corp. intends to file relevant materials with the SEC, including a registration statement on Form S-4, which will include a proxy statement/prospectus. The proxy statement/prospectus will be sent to all Bright Lights stockholders. Bright Lights or Bright Lights Parent Corp. will also file other documents regarding the proposed transactions with the SEC. Before making any voting or investment decision, investors and security holders of Bright Lights are urged to read the registration statement, the proxy statement/prospectus and all other relevant documents filed or that will be filed with the SEC in connection with the proposed transactions as they become available because they will contain important information about the proposed transactions.

Investors and security holders will be able to obtain free copies of the proxy statement/prospectus and all other relevant documents filed or that will be filed with the SEC by Bright Lights or Bright Lights Parent Corp. through the website maintained by the SEC at www.sec.gov or by directing a request to Bright Lights via email at [email protected] or calling 310-421-1472.

No Offer or Solicitation

This press release is not a proxy statement or solicitation of a proxy, consent or authorization with respect to any securities or in respect of the potential transactions and shall not constitute an offer to sell or a solicitation of an offer to buy the securities of Bright Lights or MANSCAPED, nor shall there be any sale of any such securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of such state or jurisdiction. No offer of securities shall be made except by means of a prospectus meeting the requirements of the Securities Act.

Participants in the Solicitation

Bright Lights and MANSCAPED and their respective directors and executive officers, under SEC rules, may be deemed to be participants in the solicitation of proxies of Bright Lights’ shareholders in connection with the business combination. Investors and security holders may obtain more detailed information regarding the names and interests in the business combination of Bright Lights’ directors and officers in Bright Lights’ filings with the SEC, including Bright Lights’ Annual Report on Form 10-K for the fiscal year ended December 31, 2021, filed with the SEC on March 14, 2022. To the extent that holdings of Bright Lights’ securities have changed from the amounts reported in Bright Lights’ Annual Report on Form 10-K, such changes have been or will be reflected on Statements of Changes in Beneficial Ownership on Form 4 filed with the SEC. Information regarding the persons who may, under SEC rules, be deemed participants in the solicitation of proxies to Bright Lights’ shareholders in connection with the business combination as set forth in the proxy statement/prospectus filed as part of the Registration Statement on Form S-4 for the business combination, which has been filed by Bright Lights Parent Corp. with the SEC.

This press release is not a substitute for any registration statement or for any other document that Bright Lights or MANSCAPED may file with the SEC in connection with the business combination. INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE DOCUMENTS FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. Investors and security holders may obtain free copies of other documents filed with the SEC by Bright Lights through the website maintained by the SEC at www.sec.gov. INVESTMENT IN ANY SECURITIES DESCRIBED HEREIN HAS NOT BEEN APPROVED OR DISAPPROVED BY THE SEC OR ANY OTHER REGULATORY AUTHORITY NOR HAS ANY AUTHORITY PASSED UPON OR ENDORSED THE MERITS OF THE OFFERING OR THE ACCURACY OR ADEQUACY OF THE INFORMATION CONTAINED HEREIN. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

Caution concerning forwarding-looking statements

Certain statements included in this press release contain management’s intentions, plans, assumptions and expectations for the future and are not historical facts, all of which are forward-looking statements within the meaning of Section 27A of the Securities Act of 1993 and Section 21E of the Securities Exchange Act of 1934 as well as for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “might,” “intend,” “expect,” “should,” “would,” “plan,” “predict,” “potential,” “seem,” “seek,” “future,” “outlook” and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements include, but are not limited to, statements regarding estimates and forecasts of other financial and performance metrics and projections of market opportunity. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of MANSCAPED’s management and are not predictions of actual performance. The following include some but not all of the factors that could cause actual results or events to differ materially from those anticipated, including the failure to recognize the anticipated benefits of the business combination which may be affect by, among other things, competition and our ability to grow and manage growth profitability and retain our key employees, negative publicity impacting our brand and reputation, which may adversely impact our operating results; our limited operating history, which may make it difficult to successfully execute our strategic initiatives and accurately evaluate future risks and challenges; failed marketing campaigns, which may cause us to incur costs without attracting new customers or realizing higher revenue; failure to attract new customers or retain existing customers; risks related to the use of social media platforms, including dependence of third-party platforms; decrease in success of the direct to consumer revenue channel; loss of one or more of our key suppliers or manufacturers; shifts in customer spending; lack of interest in new products or changes in brand perception upon evolving consumer preferences and tastes; loss of confidential data from customers and employees, which may subject us to litigation, liability or reputational damage; failure to successfully integrate into new international markets; risks of product liability suits or product recalls; risks related to COVID-19 pandemic, including supply chain disruptions or increased shipping costs. There may be additional risks that neither Bright Lights nor MANSCAPED presently know or that Bright Lights and MANSCAPED currently believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect Bright Lights’ and MANSCAPED’s expectations, plans or forecasts of future events and views as of the date of this press release. Bright Lights and MANSCAPED anticipate that subsequent events and developments will cause Bright Lights’ and MANSCAPED’s assessments to change. However, while Bright Lights and MANSCAPED may elect to update these forward-looking statements at some point in the future, Bright Lights and MANSCAPED specifically disclaim any obligation to do so. These forward-looking statements should not be relied upon as representing Bright Lights’ and MANSCAPED’s assessments as of any date subsequent to the date of this press release. Accordingly, undue reliance should not be placed upon the forward-looking statements. For additional information about the factors that could cause actual results to differ materially from forward-looking statements, please see the documents filed or to be filed with the Securities and Exchange Commission, including the proxy statement/prospectus filed as part of the Registration Statement on Form S-4 for the business combination, which has been filed by Bright Lights Parent Corp. with the SEC.

06.01.22

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