Our goal when we began was to trulyunderstand men.
We started with the groin because other brands weren’t talking about it, much less making products specifically for it.
How can you cater to men if you don’t care about their most sensitive parts?
MANSCAPED™ Innovation Labs
Our world class research and development facilities where our industry leaders design solutions to meet men’s grooming needs. We want to make handsome a habit.
MANSCAPED is helmed by a well-groomed and gifted bunch of creative professionals with decades of experience in their respective fields.
The Lawn Mower changed the way over 5 million men (10 million balls ;) talk to each other about grooming.
This inspired us to create more game-changing products.
Our Brand's History
As we continue to evolve and find new ways to help men be the best versions of themselves they can be, we must pay homage to our bold, below-the-waist beginnings.
The Lawn Mower is born.
Men’s balls everywhere rejoice.
We drop The Lawn Mower 2.0
This sequel didn’t disappoint. We listened to what men wanted and delivered with a more powerful and ergonomic design.
Another one! The Lawn Mower 3.0
We added a charging dock, boosted the RPM’s to 7000, upgraded the adjustable trimmer guard, and gave it an LED light for an improved grooming experience.
The Weed Whacker creates buzz
The Robin to our Lawn Mower’s Batman. The Weed Whacker was created as the ultimate sidekick to cover more of men’s grooming needs.
Penn Station Takeover
If you can make it here, you can make it anywhere baby! MANSCAPED made a huge splash with a full takeover of Penn Station in New York, officially announcing to the world that we are a brand to be reckoned with.
Hallelujah! It’s The Lawn Mower 4.0
Featuring a wireless charging system, travel lock, battery indicator light, and two adjustable trimming guard lengths, this is the crown jewel in below-the-waist trimmers. Oh, did we also mention it looks really damn good!?
49ers Stadium Takeover
Back at it again. We teamed up with one of the most iconic franchises in sports history to tackle over 265 unique placements in state-of-the-art Levi’s® Stadium. Our efforts were embraced by the Niner Faithful, and further cemented MANSCAPED as the leaders in male grooming.
We’ve always been a champion of the groin, but this was the year that we boldly went beyond to take care of the rest of the body. From your hair up there to overall quality skincare, the UltraPremium Collection was proudly launched to help men feel clean and confident all over.
Sure, your groin deserves the best. But so does the rest of your body.
From your privates to your not so privates, we're passionate about creating the best products for every part of you. And we have a lot of fun doing it.
We want you hitting on all cylinders. We're leveling up your grooming game, so you can be at the top of yours.
Because when you look, feel, and smell your best, there is nothing to stop you from becoming that carefree, fun-loving, stylish, risk-taking renegade you've always been.
Why should you groom your man parts?
Excess hair can trap dirt and sweat, resulting in odor and bacteria.
Trimming the hedges makes the tree look bigger. Need we say more?
8 out of every 10 partners find groomed men more attractive than unkempt men.
Gain confidence, giving you an edge in your career and social life.